9A0-412 | The Secret of Adobe 9A0-412 pdf

Question No: 1

The analyst has been brought two separate reports that provide differing measurements of unique visitors. The reports were generated with Report These differing values are in the attached exhibit. Why are the unique visitors of the u201cTyped/Bookmarked" Referrer Type in the "Referrer Typesu201d report unique visitors of the u201cDirect" channel in the Last Touch Marketing Channel Report different?

A. The Referrer Types report only identifies visitors that have a referring URL

B. The Referrer Types report has the option to u201cOverride Last-Touch Channelu201d checked

C. The Marketing Channel report cannot be customized like the Referrer Types report

D. The Marketing Channel report does not use the same logic as the Referrer Types report

Answer: D

Question No: 2

Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value of the codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:

1. paid-search_non-branded-phrases_jeans

2. social-media_brand-awareness_twitter

3. display-advertising_brand-awareness.media-site

4. affiliates_shipping-discounts_affiliate-network

What kind of classification rule should the analyst create?

A. A Regular Expression rule that matches the pattern of the 2 underscores, pulling out the value between them

B. A Delimiter rule that breaks the tracking code apart at the underscore, placing the second item in the classification

C. A Regular Expression where the rule contains u201cbrand"

D. A Contains rule that matches two underscores, pulling out the value between them

Answer: A

Question No: 3

The analyst needs to report on URLs for a site using the segment in the exhibit. The pages report is capturing page urls.

The groups below represent visits in Adobe Analytics captured during the reporting period:

Group A:

www.acme.com/Beauty_&Fragrance/perfume

www.acme.com/Beauty_&Fragrance/foundation

www.acme.com/Beauty_&Fragrance/powder

Group B:

www.acme.com/BeautyandFragrance/perfume

www.acme.com/BeautyandFragrance/foundation

www.acme.com/BeautyandFragrance/powder

Group C:

www.acme.com/ Cosmetics/foundation

www.acme.com/ Cosmetics/powder

www.acme.com/Cosmetics/perfume

Group D:

www.acme.com/Beauty&Fragrance/perfume

www.acme.com/Beauty&Fragrance/foundation

www.acme.com/Beauty&Fragrance/powder

A. Group D

B. Group C

C. Group A

D. Group B

Answer: A

Question No: 4

The analyst needs to create classifications for the Products reports for product category, product color and product size.

Where should the analyst create these classifications for the Products report?

A. The Classification Rule Builder

B. The Classification Importer

C. The Report Suite Settings for Traffic Variables

D. The Report Suite Settings for Conversion Variables

Answer: A

Question No: 5

An analyst needs to report on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed AND purchased within the same visit. Ins analyst reports on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed OR purchased within the same visit.

What is the result?

A. The reported number of page view stays the same

B. The reported number of page view decreases.

C. The reported number of visits increases.

D. The reported number of visits decreases

Answer: C

Question No: 6

A business has a download manager that may require the user to log in or register before a download can begin. The business is interested in the following data:

u2022 What drove the visitor to interact with a download button

u2022 The amount of revenue gathered as a result of downloads

u2022 The download start rate

Refer to the data points in the exhibit that are a part of the analytics solution design. What can the analyst determine in this situation?

A. What download file names produced the most download errors

B. Which download driver has the highest rate of downloads per visit

C. Which form had the most errors

D. What marketing channel produced the most download revenue

Answer: A

Question No: 7

An analyst has the following metrics available for a retail site:

- Revenue

- Orders

- All Visits

- Internal Search Visits

- Internal Searches

- Cart Adds

Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?

A. Internal Searches/Cart Adds

B. Card Adds/Internal searches

C. Internal Search Visits/Revenue

D. Orders/Internal Search Visits

Answer: A

Question No: 8

An analyst needs to share a Workspace with a select group of individuals that may change over time. Which process should the analyst follow?

A. Add the Workspace to the user group from the Admin console

B. Share the Workspace with the user group from within the Workspace

C. Select the u201cShareu201d option and add each individual that needs to access the project from the Workspace

D. Select the u201cShareu201d option, create a new custom group for the set of users, and share the project with that group from the Workspace

Answer: A

Question No: 9

An analyst creates a Workspace based on two separate segments: A Product type = electronics

B Marketing channel = affiliate

As a follow-up analysis, the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.

Which segment should the analyst create to fulfill these requirements?

A. A new segment to include segment A OR B. Then within 90 days the orders event count is greater than u201c0u201d.

B. A new segment to include segment A AND B. Then within 90 days the orders event count is greater than u201c0u201d, Product type = electronics

C. A new segment to include segment A. Then within 90 days the orders event count is greater than u201c0u201d.

D. A new segment to include segment B. Then within 90 days the orders event count is greater than u201c0u201d.

Marketing channel = affiliate

Answer: D

Question No: 10

The analyst needs to create a virtual report suite for traffic to the site where visitors are from a specific city. Once this virtual report suite is configured features will be available to the analyst? (Choose two.)

A. Create retroactive reporting for the virtual report suite

B. Create a real-time reporting for the virtual report suite

C. Create classification for use only in the virtual report suite

D. Create a user group, restricting access to the virtual report suite

Answer: BC