9A0-412 | A Review Of Vivid 9A0-412 exam dumps

Q1. In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

A. Average orders per click-through increases

B. Average revenue per order increases

C. Average revenue per click-through decreases

D. Average orders per checkout decreases

Answer: B

Q2. An analyst needs to create a report that trends multiple metrics in a single chart. These metrics need to be added to a standard Adobe Analytics das

How should the analyst create this report?

A. Create a Key Metrics report with the required metrics and add that report to the dashboard

B. Create a Trended Metrics report with the required metrics and add that report to the dashboard

C. Create a visualization with multiple metrics in Workspace and add that to the dashboard

D. Create a trend of multiple metrics in Report Builder and add that to the dashboard

Answer: A

Q3. An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is c capture the value of the u201ccidu201d query parameter, and set that as the value of s.campaign.

Which URL can be used to measure the paid search campaign activity?

A. www.site.com/home.html?cid=paid_search-google

B. www.site.com/home.html&utm_cid=paid_search-google

C. www.site.com/home.html&cid=paid_search-google

D. www.site.com/home.html?utm_cid=paid_search-google

Answer: D

Q4. What is the proper sequence to show a completed purchase conversion funnel using the below options:

- Visits

- Product views

- Cart adds

- Checkout

- Purchase

- Entries

- Exit

A. Visits > Product Views > Cart Adds > Purchase

B. Product Views > Cart Adds > Checkout > Purchase

C. Visits > Entries > Cart Adds > Checkout > Exits

D. Product Views > Cart Adds > Checkout > Exits

Answer: A

Q5. An analyst needs to evaluate the u201cgreatest giftsu201d email campaign. The following variables are available in Adobe Analytics:

- s.campaign: Tracking Code (using the u201ccidu201d parameter) - 30-day expiration, Last Touch

- prop1: Full Page URL

- eVar1: Full Page URL u2013 30-day expiration, Last Touch

- Pages: Custom page name

When the campaign was launched, the landing page URL was as following:

- http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts

How can the analyst report on revenue from the u201cgreatest giftsu201d campaign for the last 30 days?

A. Run the Tracking Code report with the campaign name u201cgreatest giftsu201d

B. Create a visitor-based segment where page name contains u201cgreatest%20giftsu201d and trend revenue

C. Create a visitor-based segment where eVar1 contains u201cgreatest%20giftsu201d and trend revenue

D. Run the Marketing Channel report for the Email channel

Answer: B

Q6. Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)

A. Segment comparison in Workspace

B. Anomaly detection in Adobe Analytics Reports

C. Tracking code in Adobe analytics Reports

D. Processing Rules in Adobe Analytics Admin

Answer: BD

Q7. An analyst needs to report on the average order value for their e-commerce site. The exhibit shows the calculated metric that is currently, in place for order value. This metric returns a lower-than-expected value for average order value.

Which revised calculated metric should the analyst select?

A. Revenue/Cart Adds

B. Orders/units

C. Orders/Revenue

D. Revenue/Orders

Answer: B

Q8. A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:

mpid: to identify the marketing agency partner afid: for affiliate ID

campId: to track the campaign ID itrkid: for internal campaigns offerid: tracks the special offer ID

The marketing manager asks the analyst to provide an example URL that the team can replicate.

What is a valid landing page URL with appropriate values?

A. domin.com/landing-page/&afID=value&CAMPid-value&itrkId=value&mpid=value&offerid=value

B. domin.com/landing-page/?cid=123wes?afid=value&campid=value&itrkId=value&mpid=value&offerid=v

C. domin.com/landing-page/mpid=value&afid=value&campid=value&itrkid=value&offerid=value

D. domin.com/landing-page/?mpid=value&afid=value&campid=value&itrkid=value&offerid=value

Answer: B

Q9. The analyst needs to deliver a daily report that details a full list of the most popular products as they were sold by their merchandising categories categories. Products can belong to multiple merchandising categories and sub categories.

Which statement below best explains why the daily scheduled delivery of a report direct from Adobe Data Warehouse would be a better choice that scheduled report from Adobe Analytics Reports?

A. Adobe Data Warehouse can provide all combinations of products, categories and sub categories

B. Adobe Data Warehouse can provide better data visualization in a delivered report

C. Adobe Data Warehouse is the only location where reporting drill downs can occur

D. Adobe Data Warehouse is the only tool that can deliver scheduled daily reports

Answer: B

Q10. An analyst wants to use all of the following variables to configure a single fallout report:

- Landing page prop

- Marketing channel eVar

- Product view event

- Purchase event

- Product category eVar

Which tool should the analyst use?

A. Reports and analysis

B. Workspace

C. Segment builder

D. Data Warehouse

Answer: C