9A0-412 | how many questions of 9A0-412 examcollection?

New Questions 4

An analyst is running the Marketing Channel Overview report and notices that there is no revenue credited to their social media campaigns. At this there are many campaigns on Facebook that use the tracking code query parameter, "cid=social." Exhibits 1 and 2 show how the social traffic is configured processing rules of the Marketing Channel Report.

What change should the analyst make to the Marketing Channel processing rules?

A. The u201cSocial Campaignsu201d processing rule should be set so the tracking code contains "Social".

B. The "Social Networks" channel should be changed to set the channel's value to u201cTracking Codeu201d.

C. The u201cSocial Campaigns" marketing channel should be before the u201cSocial Networks" channel in processing order.

D. The "Social Networks'' processing rule should be changed to a condition of u201cAnyu201d.

Answer: A

New Questions 5

An analyst needs to deliver a Workspace to the members of the executive team on a weekly schedule. The members of this executive group do NOT for Adobe Analytics or the Adobe Marketing Cloud.

How should the analyst schedule the weekly delivery of this Workspace to this executive group?

A. Create an u201cExecutiveu201d publishing list and send to that group

B. Add the executiveu2021s email addresses directly in the recipients field and send

C. Create a new u201cExecutiveu201d user group and send to that group

D. Add the executiveu2021s email address to an existing user group and send

Answer: D

New Questions 6

Per a solution design reference, the following variables are set when a social share occurs:

Event5 - Social Share

eVar7 - Social Share Channel

prop7 - Social Share Channel

In Adobe Analytics Reports, which report can be created?

A. Social Share per Visit by Social Share Channel

B. Top URLs shared

C. Top Products shared

D. Social Shares by Marketing Channel

Answer: A

New Questions 7

The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category. When applying this segment to v reports, there are instances when mobile visits are NOT included within the results.

What changes to this segment are required?

A. Change Mobile Devices from "exists" to contains"

B. Change container logic from "or" to "then"

C. Change container logic from "or" to "and"

D. Change Mobile Devices from "exists' to "matches"

Answer: A

New Questions 8

The logic between the two containers changes from "Or" to 'And'. What is the result?

A. The number of orders stays the same segment population increases.

B. The segment population stays the same orders decreases

C. The number of orders increases.

D. The segment population decreases.

Answer: A

New Questions 9

An analyst wants to create a segment to measure all instances of organic search from Google for use in the Entry Pages report.

How should the analyst create this segment?

A. Use a segment container of u201cvisitoru201d, where Search Engine - Natural = u201cGoogleu201d

B. Use a segment container of u201chitu201d, where Search Engine - Natural contains = u201cGoogleu201d

C. Use a segment container of u201chitu201d, where Search Engine - Natural = u201cGoogleu201d

D. Use a segment container of u201cvisitoru201d, where Search Engine - Natural contains = u201cGoogleu201d

Answer: A

New Questions 10

As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:

- Page Name: Start Checkout - event1

- Page Name: Shipping Information - event2

- Page Name: Payment Information - event3

- Page Name: Review Order - event4

- Page Name: Purchase Confirmation - event5

The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate of and where visitors go after falling of the funnel.

What should the analyst use to create this report?

A. Custom event funnel in Reports

B. Adobe Report Builder

C. Full Paths report

D. Analysis Workspace

Answer: A

New Questions 11

While running an Adobe Analytics eVar classification report, the analyst has identified that one of the classification values should not be in this report.

In order to remove only this single classification value, what should the analyst do?

A. Upload a new classification value of "~empty~" so that the above report value is deleted

B. Upload a new classification with a blank value where the previous value existed

C. Delete the classification value from the above report via the classification manager

D. Delete the entire classification column from the classification manager

Answer: B

New Questions 12

An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "soul u201ccampaign_nameu201d query parameters. The u201csourceu201d query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with u201caff.u201d Affiliate traffic may NOT have a defined value for "campaign_name".

How should the analyst configure the processing rule so that any hits from affiliate traffic are added to the Affiliate marketing channel?

A. Hits where the u201csourceu201d query parameter starts with u201caffu201d and the u201ccampaign_nameu201d exists

B. Hits where the u201csourceu201d query parameter starts with u201caffu201d

C. Hits where the u201csourceu201d and u201ccampaign_nameu201d query parameters exists

D. Hits where the u201ccampaign_nameu201d query parameters starts with u201caffu201d

Answer: D

New Questions 13

Site conversions for men's watches have been increasing over the last month. Internal search terms are being captured in eVar1. The analyst warns to the number of orders that are occurring in the same session in which visitors search for "Watches for Him." by creating a segment. The exhibit show segment that the analyst has configured.

How will orders be reported with this segment applied to the u201cInternal Search Terms" report?

A. The segment will return no orders where a search was conducted in the same visit

B. The segment will return all orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place

C. The segment will return all orders where a search was conducted in the same visit

D. The segment will return no orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place

Answer: B