Marketing-Cloud-Email-Specialist | Top Tips Of Most Recent Marketing-Cloud-Email-Specialist Practice

NEW QUESTION 1
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

• A. A From Name for each store location
• B. A dynamic From Name that pulls in the store location
• C. A new delivery profile that pulls in store location in the footer
• D. A new send classification for holiday promotions

Answer: BD

NEW QUESTION 2
TO would like to evaluate which email content customers click most frequently. The email team wants to track clickbehavior for all linked hero image using the naming convention “Hero CTA”.
What are two method two ensure click behavior on these images is tracked with this naming convention.

• A. Include “Hero_CTA” in the link tooltip field for each link
• B. Add“”Hero_CTA” to the traking alias field for each link
• C. Include “Hero_CTA” in the link filename for each hero Image
• D. Include an alias attribute in each anchor tag and populate it with “Hero_CTA”

Answer: CD

NEW QUESTION 3
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

• A. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
• B. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
• C. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
• D. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.

Answer: A

NEW QUESTION 4
A Marketer developed an email with personalized content based on 5 geographical regions;
Northwest - Static Image; Southwest - Image carousel
Central - No content; Northeast - Static image;Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?

• A. 3
• B. 6
• C. 4
• D. 5

Answer: A

NEW QUESTION 5
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

• A. Include a "Contact Us" link in the footer.
• B. Use a clear "From" name that is easily recognized.
• C. Include a physical mailing address of the company.
• D. Use animated emojis in subject lines to draw the eye.

Answer: BC

NEW QUESTION 6
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D
correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

• A. Data Filter
• B. Filter Activity
• C. SQL Query Activity
• D. FilteredGroup

Answer: BD

NEW QUESTION 7
Which 3 options are available to create a template in marketing cloud? Choose 3

• A. Content Builder
• B. Template Editor
• C. Paste HTML
• D. Mobile Template Editor

Answer: ABC

NEW QUESTION 8
Northern Trail Outfitter's Quality Assurance process requiresthat a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

• A. Send Flow
• B. User-Initiated Email
• C. Send Activity
• D. Guided Send

Answer: D

NEW QUESTION 9
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards JourneyBuilder due to the available activities. Which three Canvas Activities are available in Journey Builder?
Choose 3 answers

• A. Wait Until
• B. Query Activity
• C. Decision Split
• D. Post to Facebook
• E. Send SMS

Answer: ACE

NEW QUESTION 10
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send canbe reviewed with Approvals? Choose 2 answers

• A. Hyperlinks
• B. Subject Line
• C. From Name
• D. Send Count

Answer: BC

NEW QUESTION 11
Northern Trail Outfitters' marketing team includes the nearest store tocustomers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

• A. Create an automation to begin when Information changes on astore object using a workflow rule.
• B. Create a scheduled automation to import the file on a recurring basis with store information.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
• D. Createa file drop automation to initiate when the store's data extension is updated via import.

Answer: C

NEW QUESTION 12
NTO just hired a new associate whose …email is going to start creating and deploying the companies’ monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

• A. hyperlinks
• B. from name
• C. send count
• D. subject line

Answer: BD

NEW QUESTION 13
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

• A. Filter Activity
• B. Data Filter
• C. SQL Query
• D. Filtered Group

Answer: A

NEW QUESTION 14
Northern Trail Outfitters wants to display the currentdate in order emails. What could they use to display the date in real-time?

• A. Reference Content
• B. AMPscript
• C. Enhanced Dynamic Content
• D. Live Content

Answer: B

NEW QUESTION 15
Which statement regarding editing an email template is true? (Choose 2) *****

• A. Updating an email to reflect changes made in its template can be done in the email properties
• B. Changes to a template cannot be made once it is saved in the application
• C. Changes to a template are automatically inherited in emails built from that template
• D. A template does not automatically affect emails created from that template

Answer: BD

NEW QUESTION 16
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty? Choose 3 answers

• A. Exclude old or inactive email addresses.
• B. Ensure the spam complaint rate is between 1% and 3%.
• C. Purchase lists from companies that guarantee users have opted in.
• D. Encourage subscribers to add the company's sending domain to their contacts.
• E. Authenticate email sending to distinguish it from spammers.

Answer: ADE

NEW QUESTION 17
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers

• A. Create a folder structure prior to importing assets.
• B. Import duplicate copies of content for different messages or groups.
• C. Establish a naming convention optimized for search.
• D. Review permissions and roles for users accessing Content Builder.
• E. Focus on creating and importing content for oneprimary channel.

Answer: ACD

NEW QUESTION 18
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