Marketing-Cloud-Email-Specialist | Top Tips Of Most Recent Marketing-Cloud-Email-Specialist Practice Test

NEW QUESTION 1
Which is a benefit of Quick Send?

• A. Quickly approve Campaign Members for sending.
• B. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
• C. Quickly send multi-message campaigns to leads, contacts, or person accounts.
• D. Quickly send Salesforce emails to leads, contacts, or person accounts.

Answer: B

NEW QUESTION 2
A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

• A. Footer
• B. Email Body
• C. Envelope Content
• D. Link Content

Answer: C

NEW QUESTION 3
When does the validation of email address occur when using a data extension?

• A. Done at the time of Import
• B. Done at thetime of Send
• C. Done when admin refreshes it
• D. Done when subscriber updates profile in the profile center

Answer: B

NEW QUESTION 4
A local craft store is implementing the Marketing Cloud and will beusing Lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

• A. Data Extension Fields
• B. Email Address
• C. Order History
• D. List Attributes

Answer: BD

NEW QUESTION 5
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

• A. The ability to set criteria to segment contacts based on behaviorusing SQL
• B. The ability to extract data from an Audience data extension for analysis
• C. The ability to set goals and have the system listen to see if users met the goal
• D. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
• E. The ability to update or create Salesforce CRM objects or records

Answer: CDE

Explanation:
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5

NEW QUESTION 6
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?

• A. Email Studio and Audience Builder
• B. Automation Studio and Journey Builder
• C. Journey Builder and Email Studio
• D. Automation Studio and Content builder

Answer: C

NEW QUESTION 7
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

• A. Envelope content
• B. Footer
• C. Email body
• D. Link Content

Answer: A

NEW QUESTION 8
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

• A. Send Preview
• B. User-Initiated
• C. Test Send
• D. Guided Send

Answer: B

NEW QUESTION 9
Which feature cansegment on behavioral data?

• A. Data Filter
• B. Data Extension
• C. Import Activity
• D. Tracking

Answer: A

NEW QUESTION 10
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number offiltered audience that are related for sending?

• A. SQL query activities
• B. Data filter
• C. Filter activity
• D. Filtered group

Answer: C

NEW QUESTION 11
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?

• A. Journey Builder Fire Event Entry Source
• B. Automation Studio Schedule Starting Source
• C. Automation Studio File Drop Starting Source
• D. Journey Builder Import Activity Entry Source

Answer: C

NEW QUESTION 12
A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

• A. Email Send Wizard
• B. User-initiated email message
• C. Email templates
• D. HTML Paste

Answer: CD

NEW QUESTION 13
A customer has a Send Log they are using to track the email addresses that were sent to, date andtime of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should beused to achieve the backup automatically?

• A. Import File
• B. Data Extract
• C. SQL Query
• D. Filter

Answer: D

NEW QUESTION 14
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

• A. The email is commercial and not required to contain an opt-out link.
• B. The email is transactional and not required to contain an opt-out link.
• C. The subscriber can reply with 'opt out" in the email body to be removed.
• D. The subscriber can mark the email to signify it is spam.

Answer: B

NEW QUESTION 15
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

• A. SQL Query Activity
• B. Audience Builder
• C. Filters
• D. Send Flow

Answer: C

NEW QUESTION 16
What is a personalization string?

• A. A snippet of text that inserts subscriber attributes into an email
• B. An automated way of scraping a websitefor content to populate inside of an email
• C. The snippet of text at the top of the email that is visible before an email has been opened
• D. A content area that will display based on a subscriber attribute

Answer: A

NEW QUESTION 17
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

• A. File Transfer
• B. Data Loader
• C. Enhanced SFTP
• D. Encrypted SFTP

Answer: C

NEW QUESTION 18
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