Marketing-Cloud-Email-Specialist | What Validated Marketing-Cloud-Email-Specialist Free Draindumps Is

NEW QUESTION 1
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

• A. Attribute, Value, Operator,Content
• B. Lists, Value, Operator, Images
• C. Preferences, Value, Operator, Lists
• D. Customers, Value, Operator, Content

Answer: A

NEW QUESTION 2
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

• A. List Detective
• B. Preview andtest
• C. Send Flow
• D. Test Send

Answer: B

NEW QUESTION 3
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's newwinter offerings. Which email design best practice would the associate implement in this campaign?

• A. Limit the email text to 250 words
• B. Personalize the email content
• C. Segment the audience for the email
• D. Use an infographic email template

Answer: B

NEW QUESTION 4
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

• A. Import File Activity > Send Email
• B. Import File Activity > File Transfer Activity > Send Email
• C. File Transfer Activity > Send Email
• D. File Transfer Activity> Import File Activity > Send Email

Answer: D

NEW QUESTION 5
Northern Trail Outfitters sent three differentemails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

• A. Include Measures within a Filter
• B. Email Comparison Report
• C. Email Send Report
• D. Compare Email Sends on the Tracking page

Answer: D

NEW QUESTION 6
A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.
Which results file format is available for selection when generating this report?

• A. Data File (.csv)
• B. Image File (.jpg)
• C. Word Document (.docx)
• D. Compressed File (.tar.gz)

Answer: A

NEW QUESTION 7
What information and data about the performance of an individual send can be exported from the tracking details?

• A. Subscribers who click on a specific link
• B. Images showing how the email rendered on different devices
• C. Number of clicks from mobile devices
• D. Performance data on the Overview Tab

Answer: AC

NEW QUESTION 8
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails. What are three benefits of using Journey Builder?
Choose 3 answers

• A. Criteria setting to segment contacts based on behavior using SQL.
• B. Extracting data from an Audience data extension for analysis.
• C. Updating or creating Salesforce CRM objects or records.
• D. A/B/N testing as part of the workflow to conduct timing and creative tests.
• E. Goal setting to have thesystem listen to see if users met the goal.

Answer: CDE

NEW QUESTION 9
A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliancewith the CAN-SPAM Act? (Choose three.)

• A. The subject line contains a promotion to entice the recipient.
• B. The email body presents the transactional content prior to any commercial content.
• C. The email body presents any commercial content prior to the transactional content.
• D. The email confirms a transaction between the recipient and sender.
• E. The subject line is transactional in nature and non-promotional.

Answer: BDE

NEW QUESTION 10
A national landscaping company wants to send targeted emails tocustomers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both dataextensions. Which two tools could be used to segment the data? (Choose two.)

• A. Data Extract Activity
• B. SQL Query Activity
• C. Send Definition
• D. Filters

Answer: BD

NEW QUESTION 11
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currentlydoes NOT exist in All Subscribers? (Choose 2)

• A. The Primary Key and demographic data will be added to All Subscribers
• B. The subscriber will be added to All Subscribers with a status of Active
• C. The email send will fail
• D. The email address and Subscriber Key will be added to All Subscribers

Answer: BD

NEW QUESTION 12
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

• A. style or text for when images do not display automatically
• B. add background colors that match branding
• C. let them be completely image based
• D. use custom corporate font to match NTObrand

Answer: BD

NEW QUESTION 13
A marketer created dynamiccontent for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of
subscribers.
How should the marketer proceed?

• A. Select the “Preview” tab withinthe Classic Content tool.
• B. Create a user-initiated email to send to the list of subscribers.
• C. Use the Test Send tool to trigger copies of the email.
• D. Using the Subscriber Preview tool, cycle through the list of subscribers.

Answer: D

NEW QUESTION 14
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

• A. Email templates
• B. Preference Management
• C. Portfolio
• D. Data Extensions

Answer: A

NEW QUESTION 15
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?

• A. Set Cadence Expectations to front with Subscribers
• B. Send genericcontent to appeal to all audicences.
• C. Send Multiple emails a day to keep the brand top of mind
• D. Use Subscriber data to dynamically populate email content

Answer: AD

NEW QUESTION 16
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D
team manages what images, copy, suggested items, and call-to-actionare used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO’s SFTP. Aproof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

• A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
• B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
• D. Create an API-driven process to put the data directly into the data extension when any data is changed.

Answer: A

NEW QUESTION 17
Which data model should be used to create a Group?

• A. Active Audiences
• B. Data Filters
• C. Lists
• D. Data Extensions

Answer: C

NEW QUESTION 18
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