Marketing-Cloud-Email-Specialist | The Rebirth Guide To Marketing-Cloud-Email-Specialist Questions

NEW QUESTION 1
A marketer wants to grow the company's email subscriber list via social channelsand its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

• A. Provide and opt-in checkbox on the mobile app registration form
• B. Promote content on social channels that requests an email address
• C. Search Facebookfans' profiles for mail addresses
• D. Send unsolicited requests on Twitter to sign up for email

Answer: AB

NEW QUESTION 2
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on aweekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?

• A. Send Email Activity
• B. Recurring Send Schedule via Guided Send
• C. Send Flow
• D. Triggered Send

Answer: D

NEW QUESTION 3
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

• A. they are like Suppression lists; list of subscribers that don't want to receive your communications.
• B. subscribers who have a status (active, bounced, held, unsubscribed)
• C. May be subscribers who want to continue receiving messages.
• D. You select an Exclusion List at the time of send

Answer: BCD

NEW QUESTION 4
What is an Automation Studio activity? (Choose 3)

• A. Wait Activity
• B. Send Email
• C. Triggered Send
• D. Transfer File Activity
• E. A/B Test Send Activity

Answer: ABD

NEW QUESTION 5
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series ofemails. The emails received may vary based on each subscriber’s engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

• A. Predictive Email
• B. Scheduled Email Sends
• C. Automation Studio
• D. Journey Builder

Answer: D

NEW QUESTION 6
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

• A. Build email templates with HTML Paste
• B. Ensure the email renders well in mobile apps
• C. Include an unsubscribe button
• D. Segmentthe email's target audience
• E. Included personalization and dynamic content

Answer: ABE

NEW QUESTION 7
What are the ways that data can be imported into the marketing cloud? (Choose 3)

• A. ImportActivity
• B. Import Wizard
• C. API
• D. Query Activity

Answer: ABC

NEW QUESTION 8
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

• A. Delivery Profile
• B. Send Definition
• C. Send Classification
• D. Sender Profile

Answer: A

NEW QUESTION 9
A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.
What should they know about Total Opens?

• A. Total opens indicates how many subscribers opened the email.
• B. Total opens includes every time the email was displayed with images.
• C. Total opens w a great indicator of campaign success.
• D. Total opens may not include email clients that render email with images off.

Answer: B

NEW QUESTION 10
A marketing associate wants to ensure that an emailwill be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

• A. Content detective
• B. Link detective
• C. Email Validation
• D. Send Preview

Answer: A

NEW QUESTION 11
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote thiscampaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

• A. Create a Free Form content block.
• B. Create an Image content block.
• C. Create an HTML content block.
• D. Create a Text content block.

Answer: A

NEW QUESTION 12
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

• A. Subscriber Key
• B. Subscriber Attributes
• C. Primary Key
• D. System Preferences

Answer: A

NEW QUESTION 13
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the companyuse?

• A. Shared Emails
• B. Shared Portfolio Items
• C. Shared Data Extensions
• D. Shared Publication Lists

Answer: D

NEW QUESTION 14
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

• A. Import Activity
• B. File Transfer Activity
• C. Group Refresh
• D. Query Activity

Answer: D

NEW QUESTION 15
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

• A. Stack the content in a single column.
• B. Keep copy simple and direct.
• C. Useimage-based text for hero graphics.
• D. Cut content to make the message fit above the fold.
• E. Design with the most important content at the top.

Answer: ABE

NEW QUESTION 16
What is a Master Unsubscribe?

• A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link
• B. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
• C. When a subscriber unsubscribes from a list in the Subscription Center
• D. When a subscriber unsubscribes from all emails sent from an account

Answer: D

NEW QUESTION 17
Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legallyobtain subscribers?
Choose 3 answers

• A. Email all unsubscribed customers asking for them to opt into email again
• B. Purchase subscriber lists from a reputable data company
• C. Ask customers to opt-in at time of purchase online by creating an account
• D. Askcustomers to text their email address to a short code to opt-in
• E. Create a Facebook lead capturing form to gain opt-ins

Answer: BDE

NEW QUESTION 18
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